Last Updated: March 2026
Waters Edge is committed to protecting your personal information and being transparent about the information it holds.
This Privacy Policy explains how Waters Edge (“we”, “our”, “us”) collects, uses, stores and protects your personal information when you visit our website or interact with our shop and services in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
About Waters Edge:
Waters Edge is owned and operated by sole trader Catherine Redgate: Artist & Illustrator, trading at:
Waters Edge
3 Anchor Lane
Johnshaven
DD10 0EN
United Kingdom
We are registered with the Information Commissioner’s Office (ICO) as a Data Controller under registration number ZC104580.
By using our website, shop, or services, you acknowledge that you have read and understood this Privacy Policy.
What is personal data?
Personal data is any information about you from which you can be identified e.g. name, address, phone number, email address.
Non-personal data is data that can’t identify you personally, but can provide us with information to improve Waters Edge services.
What Personal Data we collect:
We collect information in the following ways:
Directly from you:
You may give us information when you:
- Make a purchase
- Subscribe to our newsletter
- Contact us by email, phone, letter, social media or via our website
- Request information
- Leave feedback or reviews
- Take part in surveys or competitions
- Provide services to us
- Visit our premises or engage with us in any other way
This information may include:
- Name
- Address
- Email address
- Phone number
- Payment information (processed via third party providers)
- Any other details you choose to share
Online:
When you visit our website, we collect technical data such as:
- IP address
- Browser type and version
- Pages visited
- Referring/exit pages
- Time and date of visits
- Device information
We use cookies and similar technologies to:
- Enable site functionality
- Analyse website performance
- Improve user experience
- Support marketing and advertising
Our website uses both essential and optional cookies. You can manage or disable cookies via your browser settings at any time.
To find out more about how cookies work, visit the ICO website
Third Party Sources:
We receive limited personal data via:
- Mailchimp (newsletter subscriptions)
- PayPal Point of Sale (card transactions)
- Google Analytics (website usage data)
- Social media platforms when you interact with our posts or profiles.
How does Waters Edge use your personal information?
We use your information for the following purposes:
To Provide Our Services:
- Processing and fulfilling your purchases / orders
- Communicating with you about purchases i.e. receipts
- Providing customer support
Marketing and Newsletters:
If you have subscribed, we use your email address to send:
- News and updates
- Product announcements
- Special offers or events
You can unsubscribe at any time.
Website Management and Analytics:
We analyse site usage to:
- Improve our online services
- Understand customer preferences
- Evaluate marketing performance
Legal and Regulatory Purposes:
We may process or retain certain data to:
- Meet tax, accounting, or legal obligations
- Handle complaints
- Prevent fraud
Our Legal Bases for Processing:
We rely on the following lawful bases under UK GDPR:
- Consent: newsletters, optional communications, and certain cookie usage
- Contract: processing orders and delivering purchased products
- Legal Obligation: tax, accounting, and regulatory requirements
- Legitimate Interests: website analytics, shop security, service improvement, marketing to existing customers (within legal limits)
When we share your personal information:
We do not sell or trade your data.
We may share personal data with:
- Mailchimp (email newsletters) – where you have provided explicit consent by signing up
- PayPal / Point of Sale provider – to process your payment for a purchase
- Google Analytics – website insights
- IT service providers – hosting, email systems
- Professional advisers – accountants, legal advisors
- Law enforcement, if required by law
These organisations act as processors or independent controllers depending on their service.
A note on the newsletter:
Waters Edge uses Mailchimp to send out e-newsletters as Catherine Redgate: Artist & Illustrator. When you sign up to the newsletter, the contact information you provide will be stored by Mailchimp. For more information, please see Mailchimp’s privacy notice. You can unsubscribe from the Waters Edge / Catherine Redgate Artist & Illustrator mailing list by clicking the unsubscribe link at the bottom of any of the e-newsletter emails or by emailing us at hello@watersedgeshop.co.uk . Your information will be removed from the Mailchimp mailing list and you’ll stop receiving the Waters Edge / Catherine Redgate Artist e-newsletters.
A note on card payments:
When you make a payment using the Waters Edge Paypal Point of Sale card, your data is stored according to its provider’s policies.
International Data Transfers
Some of our service providers (e.g., Mailchimp, PayPal, Google) operate outside the UK. Please refer to the company’s privacy policy regarding how data is processed.
Mailchimp Privacy Policy
Paypal Privacy Policy
Google Privacy Policy
How long we keep your data:
Waters Edge only retains your personal information for as long as necessary:
- Newsletter data: until you unsubscribe
- Order information: typically up to 7 years (for tax/accounting obligations)
- Analytics data: retained according to Google’s standard retention settings
- Enquiries: generally up to 12 months unless further action requires longer retention
Where possible, data is anonymised or securely deleted after the retention period ends. Please refer to the table above for retention period details.
How We Keep Your Data Secure:
We use a combination of physical, technical, and organisational measures to safeguard your data, including:
- Secure third party payment processors
- Password-protected systems and devices
- Regular software updates
- Restricted access to personal data
- Secure email and data storage systems
Although no method of transmission is 100% secure, we follow industry best practice to protect your information.
Your data rights:
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict processing
- Object to processing (including marketing)
- Request data portability
- Withdraw consent at any time
If you wish to exercise any of these rights, contact us at: hello@watersedgeshop.co.uk
We will respond within one month.
Complaints Handling:
If you have concerns about how we use your data, please contact us first so we can resolve the issue.
If you remain dissatisfied, you have the right to contact the UK Information Commissioner’s Office (ICO).
Children’s Privacy:
We are committed to protecting the privacy of young people who shop with us. We do not send any marketing communications direct to children under 16.
Changes to this Policy:
We may update this policy occasionally to reflect operational, legal, or regulatory changes. The latest version will always be available on our website.
Contact Us:
If you have any questions about this Privacy Policy, please contact us:
Email: hello@watersedgeshop.co.uk
Post: Waters Edge, 3 Anchor Lane, Johnshaven, DD10 0EN